Aaron Vandeweerd
Director and Editor
I started with PWP as an intern soon after moving to Philadelphia in 2017. I then joined as a part-time editor and production assistant, eventually transitioning to full-time Director and Editor by 2020. My expertise also extends to motion graphics and cinematography, bringing a dynamic and polished touch to every project.
With a keen eye for storytelling and a passion for impactful visuals, I enjoy crafting compelling narratives that inspire action and create change. Beyond the edit suite, I thrive on collaboration, working closely with clients to translate their missions into powerful video experiences. Whether behind the camera or in post-production, I blend technical skill with creative vision to deliver stories that resonate.
KEEA - ECA
This was one of the first videos I worked on upon joining PWP, and one of seven in a series of videos produced for the Keystone Energy Efficiency Alliance (KEEA). This video in particular focused on the Energy Coordinating Agency’s (ECA) energy fit Philly contest, where block captains could apply to have houses on their block retrofitted with modern energy saving appliances free of charge. We primarily focused on the stories of two of the block residents who received upgrades and renovations. Although I only edited this story and wasn’t present during production, I still felt the need to connect the subjects to the audience in a personal way and to reflect the sense of community that was so clearly felt by the interviewees. It was a wonderful introduction for me to the kind of projects PWP pursues.